Websites are no longer judged by just their design; nowadays, a good website should be well optimised along with its design, and even a small delay in loading can increase bounce rate. Images also have a good role in website optimisation; if images are not optimised very well, it can cause low performance of the website.

The performance issue is the most common issue faced by owners of websites. A website without a good loading speed can affect user experience and cause loading trouble in low internet connections. The improvement of the website speed is also important, along with developing a good interface.